9 digital marketing trends and predictions
In today’s time and age, it’s almost impossible Digital
Marketing Companies Dallas and not have an online presence. And since the
concept of digital marketing is relatively new in india, it becomes
increasingly difficult to rely on people’s experience in the field. The last
few years have seen a literal explosion of digital channels coming to play and
this trend is likely to see a geometric growth. As an industry watcher now for
several years, adaptability times have reduced significantly for marketers. No
sooner has one mastered a particular digital channel and learned how to use it
to market a brand, one realizes that the world has changed to something new. We
are living in an age of continuous change
marketers, entrepreneurs and brand owners understand the
importance of being at the cusp of change so that they can ride on the change
that is happening. Here is my list of top 9 digital marketing trends &
predications that you can ride the cusp of starting today-
1. Marketers will stop relying solely on google. No, this
doesn’t mean that google will become any less popular. It means that marketers
will diversify their focus and will aim at accomplishing their goals through
more means than just google, including more direct forms of interaction with
their target markets (social media, email marketing etc.). Consumers will be
increasingly using other forms of search to get information that they need. P2p
marketing will increasingly side-line google premier position as the
advertiser’s darling. 2. Mobile is the future
with more and more people opting to use the internet through
their phones, 2016 will be all about mobile search, mobile optimization and
mobile conversions. Haven’t you already noticed it around you? Flipkart, ebay,
myntra – they’ve all gone mobile. Their apps are drawing in more sales than
their websites, which is saying a lot seeing that this is happening in india
and not in america (where people use their mobiles a lot more than their
laptops). 3. Social conversion is coming. That’s right. Conversions are going
to happen through social media. It is an unheard of trend right now, but soon
enough it will only get bigger and better as the year progresses. The best part
about this is almost all brands and businesses already have their social
networking vehicles already in place. But of course, the biggest problem comes
with leveraging these platforms to give them solid conversions.. 4. Brands that
humanize themselves will win. That’s because people like buying from companies
that they know, like and trust. This phenomenon is called emotional branding,
and it’s a form of marketing communication which isn’t going anywhere. These
ads generate positive emotional responses in the minds of their consumers. And
let’s face it – emotion trumps logic. Love, friendship and companionship – call
it what you may, but you cannot deny the amount of ads that have started
showing emotional content. 5. Marketing automation will be more popular
marketing automation is the usage of software that will
allow marketers to run marketing campaigns and customer management programs on
the fly. We are moving to an age of big data where data analytics is going to
play a key & pivotal role in winning and retaining consumers. That combined
with rapid, multiple responsive communication linked to business rules will
drive consumer interaction. Integration of data points from multiple sources –
social, website, store , events, sales team will drive marketing automation to
drive personalized delivery of content
6. Content creators are more necessary than ever. Content
will still be king, and it will be more important than ever. Demand metric, a
global marketing research & advisory firm, states that 90% of organizations
now market with content, and that content marketing is an astounding 62%
cheaper than traditional marketing. So be it blogs, guest posts, social media,
e-books, white papers or whatever it is that you’re investing in content
marketing – keep doing it. Organic content is the way to go! 7. Google’s search
algorithm will keep on changing. This will always remain the most frustrating
part of digital marketing – not knowing what makes google tick. Panda, penguin,
pigeon – as long as there are animal and bird species out there, google will
keep adding newer algo’s to complicate every marketer’s life ! Google always
gives important to blog content and seo, but as soon as its secrets are
revealed, its algorithm changes. This is why it’s a smart bet to invest in the
algorithms of bing, facebook, twitter and even the mash-up of google and
twitter’s algorithm. 8. Conversion rate optimization has high roi. Cro is a
process through which one can maximize the number of visitors to your website
that convert into profitable leads. And you should care about it for many
reasons. For starters, keeping an eye on your Digital
Marketing Companies Dallas your final profit or loss via roi. Second, since
cro focuses on converting people you already have hooked (instead of getting
new leads which may or may not pan out) by giving them exactly what it is
they’re looking for. And this makes cro a lot more cost-effective. So now,
instead of spending a lot of money for ad placements or even organic traffic,
companies will begin to focus on maximizing their cro.
Resource:- https://williamroy1.tumblr.com/post/190642007829/quick-guidelines-to-get-your-landing-net-net-page
Comments
Post a Comment